Seth Godin: The problem with non →
“Where are the big charities, the urgent charities, the famous charities that face such timely needs and are in a hurry to make change? Very few of them have bothered to show up in a big way. The problem is same as the twitter resistance: The internet represents a change. It’s easy to buy more stamps and do more direct mail, scary to use a new technique.
“Of course, some folks, like charity: Water are stepping into the void and raising millions of dollars as a result. They’re not necessarily a better cause, they’re just more passionate about making change. […]
“Please don’t tell me it’s about a lack of resources. The opportunities online are basically free, and if you don’t have a ton of volunteers happy to help you, then you’re not working on something important enough. The only reason not to turn this over to hordes of crowds eager to help you is that it means giving up total control and bureaucracy. Which is scary because it leads to change.”
[via Sam D.]
